7/12 Forum with Greg Alger of Lexicon Branding

Friday, July 12, 2013 10:00 am
Room 2330, Mason Hall

Lexicon Branding is a San Francisco Bay Area-based firm known for developing strategic brand names for products, services, and companies. Since 1982, Lexicon has worked with clients as diverse as Apple, Subaru, and Starbucks to create some of the world’s most disruptive brand names. The company’s credentials include Swiffer, BlackBerry, OnStar, Embassy Suites, Pentium, Scion, and Febreze. Read more at www.lexiconbranding.com.